How to automatically fill the email in registration forms

When hosting a free webinar using a platform that requires email registration, you can streamline the user experience by automatically filling in the attendee’s email address. This article explains how to implement this feature using URL parameters, making it easier for users to join your webinar quickly.

How It Works

The webinar platform listens for an email parameter in the URL. When detected, it automatically populates the email field in the registration form. This feature is particularly useful when sending invitations through a CRM system or any method where you already have the user’s email address.

Implementation

To use this feature, you need to append the user’s email address to the webinar registration URL as a query parameter. The platform supports two different parameter names for flexibility:

1. email
2. email_address

URL Format

The URL should be structured as follows:

https://your-webinar-url.com/room/room-slug?email=user@example.com

or

https://your-webinar-url.com/room/room-slug?email_address=user@example.com

Examples

Here are some example URLs demonstrating how to use this feature:

1. Using the email parameter: https://your-webinar-url.com/room/room-slug?email=john.doe@example.com
2. Using the email_address parameter: https://your-webinar-url.com/room/room-slug?email_address=jane.smith@example.com

Benefits

1. Faster Registration: Users don’t need to manually enter their email addresses, reducing friction in the sign-up process.
2. Improved User Experience: Pre-filling the email field makes the registration process feel more personalized and efficient.
3. Higher Conversion Rates: By simplifying the registration process, you’re more likely to have users complete the sign-up and join your webinar.
4. Persistence: Even if a user leaves the page and returns later without the query string, their email will still be filled in, thanks to local storage in their browser.

Best Practices

1. CRM Integration: If you’re using a CRM system to manage your webinar invitations, make sure to set it up to include the recipient’s email address in the registration link.
2. Testing: Always test your links before sending them out to ensure the email auto-fill is working correctly.
3. Privacy Consideration: Make sure your users are aware that their email addresses are being used in this way, and that it complies with relevant privacy regulations.

By implementing this feature, you can significantly improve the user experience for your webinar attendees, potentially increasing participation rates and engagement in your online events.