Trackable Parameters in WisePub: Complete Guide

Overview

WisePub’s trackable parameters feature allows you to automatically append tracking parameters (like UTM codes) to every link posted within your event rooms. This powerful analytics tool helps you track the source and performance of traffic coming from your webinars, events, and other online activities.

How It Works

When enabled, trackable parameters are automatically added to all links shared in your WisePub rooms, including:

• Links posted in chat during live events
• Links in announcements
• Call-to-action (CTA) button links

The system uses cookies to maintain tracking consistency, so even if users return to your room without the original parameters, the tracking codes will still be applied to new links they click.

Setting Up Trackable Parameters

Step 1: Access Settings

1. Navigate to your Admin Panel
2. Go to Settings
3. Select Analytics

Step 2: Configure Parameters

1. Find the Trackable Parameters section
2. Enter the parameters you want to track, separated by commas
3. Click Save

Common Parameter Examples

utm_source, utm_campaign, utm_content, utm_medium

You can also use custom parameters like:

email, src, campaign_id, event_type

Practical Example

Let’s say you’re running a webinar and want to track attendees who click on your links:

Your Original Tracking URL:

https://yoursite.com?utm_source=newsletter2025&utm_campaign=superwebinar&utm_content=cta1

When You Post a Link in WisePub:

Instead of posting: https://google.com

Users Will Actually Click:

https://google.com?utm_source=newsletter2025&utm_campaign=superwebinar&utm_content=cta1

Important Behavior Notes

Parameter Preservation

• WisePub does NOT override existing UTM parameters in your links
• If you post a link that already contains UTM codes, those will be preserved
• Additional trackable parameters will be appended to complement existing ones

Example of Parameter Combination:

If you post: https://example.com?utm_campaign=test123

And your trackable parameters include utm_source=webinar

The final link becomes: https://example.com?utm_campaign=test123&utm_source=webinar

Cookie Persistence

• Parameters are stored in cookies when users first join your room for 7 days
• Even if users return later without the original tracking URL, the parameters will still be applied
• This ensures consistent tracking throughout the user’s session and return visits

Where Trackable Parameters Apply

The feature works across all link types in WisePub:

1. Chat Links

Any URL shared in the room chat will automatically include your tracking parameters.

2. Announcement Links

Links included in announcements will have parameters appended when published.

3. CTA Buttons

Call-to-action button URLs will include the tracking parameters when users click them.

Use Cases

Webinar Tracking

Track which marketing channels drive the most engaged webinar attendees by monitoring who clicks on your offers and resources.

Event Attribution

Understand which promotional campaigns generate the most valuable leads by tracking post-event link clicks.

Marketing Campaign Analysis

Measure the effectiveness of different promotional strategies by analyzing click-through patterns from your WisePub events.

Best Practices

Parameter Planning

• Plan your parameter structure before your event
• Use consistent naming conventions across campaigns
• Include parameters that align with your analytics platform (Google Analytics, HubSpot, etc.)

Testing

• Test your setup with a sample room before going live
• Verify that parameters are correctly appended to different link types
• Check that your analytics platform receives the data properly

Campaign Organization

• Use descriptive parameter values that make sense in your reports
• Consider including date information in campaign names for easier analysis
• Maintain a consistent parameter taxonomy across all your WisePub events

Disabling Trackable Parameters

To disable this feature:

1. Return to Admin Panel > Settings > Analytics
2. Clear all parameters from the Trackable Parameters field
3. Save your changes

Troubleshooting

Parameters Not Appearing

• Verify parameters are saved in settings
• Check that you’re testing as a regular user (not admin in some cases)
• Ensure cookies are enabled in your browser

Duplicate Parameters

• Remember that WisePub doesn’t override existing parameters
• If you see duplicates, check your original links for existing UTM codes

Analytics Not Recording

• Verify your analytics platform is configured to receive the parameters you’re using
• Check that parameter names match your analytics setup exactly
• Test with a simple link to confirm parameters are being passed

Benefits

Enhanced Attribution

Gain clear insights into which marketing channels and campaigns drive the most valuable engagement during and after your events.

Improved ROI Measurement

Accurately measure the return on investment for your webinar and event marketing efforts.

Better Campaign Optimization

Use detailed tracking data to optimize future campaigns and improve overall marketing performance.